EXPLORE, EAT, ENJOY
AND TELL A STORY THAT MATTERS
Once I was a playwright. I did actually prepared, trained and worked in the theatre craft, then in performing arts, then in visual arts, then in cultural industries, and then I went for plain creativity. The idea was always to tell stories that could, eventually, even in bits, change the world. All of the sudden here I am, 20 years later crafting stories that have food as a core language. Unexpected? Yes, but delicious as well. And now healthier than ever.
A background in Advertising helps me understand and empower impact. More so than the years in agencies, some years in the tech bubble, Google and Facebook, gave me a sense of how content moves and how it can create trends, many times for our best use and human benefit.
Since I’m fortunate enough, after a very exciting experience working for The World's 50 Best Restaurants I gained access to some of the best chefs, restaurateurs and food & wine producers. Beautiful people passionate and capable of things politicians would only dream of: like making people actually happy. Also, I got to know outstanding writers and content creators that do believe they can change the status quo, the environment, and our cultural issues, through food stories. This is the access I have and I use, learning from wonderful minds.
I get to create the most unique experiences and share deep stories focused on culture and heritage, while enjoying and enhancing creativity, my first love. I share some of those experiences here. If any of your projects could benefit of my expertise, or you need a creative mind, or your brand has finally realised how impactful great stories are… give me a shout.
I work with the coolest teams, film crews and design studios on:
Content Development & Video Production
Culinary Experiences & Chef’s Curation
Media Pairing & Story Development
Pop Ups & (Un)Branded Events
Fixed Trips focused on Food - just ask, I know that many places
Identity & Narratives for culinary and cultural projects
From my new location in Bali, I also work with Enlaces Gastronómicos Mexican crew specialised in moving chefs from Latin America to the rest of the world, and I’m a partner at Giant Cookie/Wild Cookie, events and film production agency based in Barcelona.